Insights
6 examples of guerilla marketing
Guerrilla. According to the Spanish dictionary: a small war. War because you want to make something harshly clear to someone. Small because your means are limited. So a little David versus Goliath. Or for the heretics: Jerry versus Tom. It's the same with guerrilla marketing. With a limited budget you try to create as much impact as possible. A big fuck you to traditional marketing. Read below how we have already dared to do this. Discover 6 inspiring examples of guerilla marketing
1. FROM ELINDUS ARENA GET ADRENALINE
In Waregem, it had been doing the rounds for a while. The Rainbow Stadium, home of Essevee, would change its name. Ideal circumstances to create a little buzz around this. For days in the center of Waregem we placed illuminated letters with strange word combinations such as 'dna', 'as', 'exchange', 'one'. Or 'Adrenaline,' to be seen behind the Essevee goal during a live broadcast. Meanwhile, rumors were buzzing on social media. Was this an art installation? A silent protest? After a week of teasing, the reveal followed. Because what did you get when you put all those letters in the right order? Right. Elindus Arena.
2. JOIN THE RESISTANCE
"Join the Resistance." Put that slogan in full corona-lockdown all over Kortrijk (with chalk paint and banners) and you have what you want: attention. Press, radio, social media ... all were talking about this protest against the covid measures. Only, those who wanted to know more ended up on a page from brewery 't Verzet. The stunt was intended to recruit members for their new rebellious beer community 'De Brigade'. So nothing corona, but the joke worked. In no time we got the membership we wanted. Mission accomplished.
3. RATHER CHANGE HAIRSTYLES THAN OPINIONS
Election posters. When we go to vote, you can't ignore it. And certainly not if the candidates suddenly look suspiciously like a punk or a hippie. For the 20th anniversary of hair salon coiffure unique, we took care of the posters of some political leaders. With custom-made stickers, we pasted over some famous heads. And yes, the media feast on such things. The result was seen on all the national news channels.
4. MESSAGE IN AN OLIVE BOTTLE
Mister Spaghetti, de overbekende spaghetti-keten, opende een nieuw filiaal in Oostende. Aan ’t zèètje dus. En wat, behalve een potvis, spoelt er soms nog aan op het strand? Exactly, a message in a bottle. That is why we distributed 500 messages in an olive oil bottle in the center of Ostend. The lucky finders were not only given a free olive bottle, but also asked to share it on their socials. The rumor spread quickly. Mister Spaghetti was on the map in no time.
5. THE NAKED TRUTH
“Don't get undressed". With that message, the Socialist Mutualities wanted to make everyone aware of the importance of our health care system. And we translated that message literally. First with a video that quickly went viral, later with well-aimed actions in the shopping streets that made the national press. And the naked truth, which sometimes feels a little, uh, uncomfortable.
6. STEEL IN YOUR BLOOD?
Do you have steel in your blood? Then there was a chance that a steel hunter from steel producer Joris Ide detected you. Because if you have steel in your blood, you might have to work for Joris Ide. We converted our guerrilla actions into social media ads that gave a huge boost to the number of applications.