Group Customization

With the start of the customization decree on April 1, 2015, the Flemish Federation of Sheltered Workshops (VLAB) decided to go by the name 'Groep Maatwerk' from now on. This name change should not go unnoticed. In Hannibal, Vlab found the suitable partner to launch an image and awareness campaign.

We mainly extracted the words from the briefing: awareness, custom companies and business leaders. Linking them turned out not to be that difficult: what better way to convince business leaders of the usefulness of collaboration with sheltered workshops than by having other business leaders testify?

In the first phase, we will focus on a logo and corporate identity that is fresh, distinctive and progressive in the sector. We gave the website a serious makeover with user-friendliness and a sleek layout as its main assets.

Through testimonials and the baseline 'Our key to success? Customized companies' we gave the starting signal for a successful campaign. The concept was rolled out offline and online in the form of print advertisements, a campaign video and a radio spot.

Visit the website: https://www.groepmaatwerk.be/