Muco

Muco sucks, buy muco socks!

We kicked off the Muco campaign with this slogan. Every year, this campaign draws attention to the 1,319 Belgians who suffer from this incurable disease.

The muco socks were central to the campaign.
Happy socks, designed for this campaign, with colorful prints that showed the Muco patients not as victims, but as people who are full of enthusiasm for life. Who like to dance and jump and for whom your support in research into Muco can mean a significant difference in their quality of life.

The Mucomove, the dance in the film, also became the name of the URL of the campaign site. Here people can order their happy socks for 10 euros per pair and thus support research into mucosal cancer. On the site you also get the story of the cystic fibrosis patients who dance in the video.