Recticel

A new website, a new baseline. Reason enough for a party, they thought at Recticel. That's why we launched the "Time to feel good inside" campaign. Together with the new corporate identity, we organized a competition. Anyone who recently purchased Recticel products had a chance to win a housewarming. And we were happy to underline that with a musical clip.

Recticel sells insulation products to many people, very many people. Their best ambassadors for this are contractors, wholesalers, architects, etc. With a striking direct mail we wanted to thank them first and foremost and also invite them to participate in the competition.

With the campaign image on POS material and on-the-floor communication, we called on customers of Gamma's, Hubo's, wholesalers, etc. to participate in the competition. From February to May, anyone who bought Recticel could apply for a housewarming.

From all entries, Recticel drew ... lucky people who received a housewarming gift. Reception, DJ, drinks, snacks... all the trimmings. Time to feel good inside!

Visit the website: https://www.recticel.com/