Sipwell

When you say water cooler, you immediately think of offices, canteens, industrial buildings, etc. At SipWell they thought a little further. The market leader in water coolers for companies was ready to conquer the private market with beautifully designed water coolers. Only. How do you start with that? First of all with online marketing and a right strategy. Everyone knows that we drink too little water. But how do you solve that? Simple: with an always nearby, hip-looking, spring water quality water cooler from Sipwell. Or as we summarize it in the baseline. Sipwell, the irresistible water.

The ones who drink the least are the little ones. Time to change that. We pointed out the importance of drinking water to mothers with a Facebook quiz, landing pages and testimonial videos from satisfied customers. The campaign scored excellently online, which resulted in a follow-up offline with radio spots and bus shelters. We developed cartoon figures for the kids that served as the basis for fun goodies and giveaways.

Offline also did its job in this campaign. We increased the reach of the campaign through direct mail, flyer campaigns and promotional brochures. But first we tackled photography and branding.

Great resources were deployed online. Highly sophisticated content marketing and media buying via social media and affiliates resulted in spectacular growth on social networks. The content mix included testimonials, top topicals and tips for living a healthier life.