Socialist mutualities

Brand awareness and leads. These were the two objectives to put the insurance products of the Socialist Mutualities firmly on the map in a hyper-competitive market. Leads came via special landing pages per insurance product. With content straight to the heart of the target group, we quickly created credibility and authority on these micro-sites. With  the question “What is your plan?” we bundled all products into a concept for a large-scale campaign.

The affordable dental insurance

The price tag of your teeth? Affordable with Dentaplan. We immediately turned the biggest USP into a very functional concept. We further reinforced this concept with testimonials from people of various ages who showed how dental insurance made their lives more enjoyable. Only in the cinema we worked with a more creative concept to generate more stopping power.

Take it up a notch

More brand awareness meant aiming as smartly as possible at a fairly broad target group. Because dental insurance is interesting for many personas. We selected various radio stations (selected by target group +45), cinema (families with children), advertising reports (senior magazines) and outdoor communication based on our target groups. Everything to increase brand awareness of the product and the health insurance fund.

Content is King

For dental insurance it is best to go to the Socialist Mutualities. With relevant content and sustained effort, we convinced the target groups of our relevance and authority. We saw the result of that effort in the number of completed application forms, which continued to increase month after month. Owned Media's strategy, where we implement well-thought-out content marketing, turned out to be crucial for turning prospects into real leads.