If beer were art, then Delirium Tremens would be a work by Dali. No classic Rubens, Van Eyck or Rembrandt. But a masterful, surreal, wonderfully crazy brand. And so the baseline was born with which the Delirium brand was given a new start in Belgium. “Nicely crazy” for a crazy good beer.
Nodding to beer clichés
The pink elephant beer is really “different”. A TV and accompanying radio campaign features heroic knights, dramatic music and a swollen voice timbre by Herbert Flack. Until the soundmen on duty break through the clichés. And Delirirum Tremens is firmly planted in our memories.
Radiospot
"Mmm... nice beer"
Nicely crazy content
With an annual content and online marketing plan, we work on Delirium brand awareness worldwide on TikTok, Facebook, YouTube and Instagram. Giveaways, user generated content, community management, webshop promotions, top topicals, smart ads… you name it. But the nicest eye-catcher is perhaps Joris. The brewmaster of the Huyghe brewery with his own crazy video channel.
