That's clean! Advertising with Facebook is becoming cheaper

Ho ho ho, hold your reindeer. Zuckerberg lowering rates at the touch of a button may seem like a nice Christmas idea, but the reality looks slightly different. The system of advertising costs is quite complicated. Unfortunately, there is no real discount. But this is the time to play bats.

WHAT DOES AN AD ON FACEBOOK COST?

It is impossible to translate the costs of your advertisements on Facebook one-to-one into advertising space. It is not the case that most advertising space goes to the highest bidder. Which factors determine your visibility?

• Your bid. The higher your bid, the more likely your target group will see your message.
• The quality/relevance of your advertisement.
• The expected action rate. Read: the chance that someone will like, share, comment, ...
• The competition within your target group.
• The time of year: advertising during the busy end-of-year period costs more on average

Apart from all logarithms: a campaign/ad will never cost more than you set. You always remain in control.

TIME TO SCORE

Fact: from January 1, things will calm down a lot on the Facebook advertising market and that opens up perspectives. Prices, which are determined by the number of available advertising places compared to the number of advertisers and their budgets, are plummeting. If we compare with previous years, we dare to predict that it will again be up to 3 times more lucrative to advertise on Facebook and Instagram.

So, is getting a return on your Facebook ads one of your New Year's resolutions for 2020? Then get started today. The first few weeks of January are by far the best to publish your ads on Facebook and/or Instagram. After that, prices will gradually rise again.

Looking for a specialist for scoring FB ads? You know where to find us. ;)