Clarebout

Clarebout, one of the most important international players for frozen potato products, has been around since 1988. Their logo too. After 30 years, the time was ripe for a little revival.

Without touching the core, we renewed the Clarebout logo. A new and contemporary font, a larger font and an upgrade to more contemporary colors were sufficient for a new look and feel for the Clarebout corporate identity.

Clarebout is constantly looking for new employees. To meet that demand, we launched the campaign “Ready to give up some fries?”. Or in French: “Avez-vous la patate?”. The question was asked on buses, radio, social media and bread bags.