Ketnet

Early 2021, Ketnet will get a makeover. The iconic K is retained, but now stands in a colorful, sleek world full of geometric elements, QR codes, pixel graphics, etc. A combination of social media and old school computer programs such as Paint. Timeless humor for all ages.

But the sauce to tie all the programs together was still missing. After an international pitch, Ketnet selected 8 agencies to develop ten peeties. Hannibal was one of them. With respect for the new branding, we created 3 idents, 1 ident template and the spray can peetie. The spray can peetie can be seen in all idents and has a strong will. He is happy with good news, angry or sad with bad news. In the idents we brought the K of Ketnet to life in a creative world of Paint, collages and brutalism.