Mr. Spaghetti, that's spaghetti 's and pasta for badass spaghettoholics. So the opening of a new Mr. Spaghetti joint cannot and should not go unnoticed. Enter some guerrilla madness!
Hooray guerrilla!
To spice up Mr. Spaghetti's openings in Ostend and Turnhout, we devised a guerrilla format that rocked both cities. Ostend, Queen of seaside resorts, was flooded with "messages in bottles" and Turnhout, the "city of playing cards", was made unsafe by a Joker and his 3 servants. And yes, there are pictures of that!
Fiercely tasted
The mysterious videos were hotly debated on social media the following day. And anyone who could get their hands on a bottle (Ostend) or deck of cards (Turnhout) immediately had a chance to win free spaghetti in the new, local Mr. Spaghetti. In short, a much appreciated action and campaign.
