Insights
Destination: marketing automation
On the way to more and better leads
Marketing automation, the new horse in the marketing stable. And one to take good care of. Because Marketing automation can really make a difference for your company. It helps to automate your marketing and sales process. Result: your leads end up in sales more quickly.
WHAT ARE THE BENEFITS?
A lot. But then you have to think carefully about your Marketing automation (more about that later). Let's just assume that you have a good strategy, then Marketing automation will do the following for you:
- Take over repetitive tasks, such as sending out emails. This means: more time for more useful things.
- Communicate personally with your customers. From now on, you offer them a perfect customer journey and they only get to read the content that really interests them.
- Marketing Automation software is the ideal tool to make the ROI of your marketing activities measurable. This way you not only give your customers the information they want, but also the figures.
And the best advantage? More and better qualified leads.
FROM PROSPECTS TO LOYAL CUSTOMERS
Implementing a Marketing Automation process does not happen automatically. Hannibal is happy to help you with the preparation. Because you face many challenges. Which tool will you choose? How will you segment your customers? And how will you set up your ideal sales funnel? After all, each customer is in a specific lead phase within that tunnel.
An example: someone who shows interest in your product and subscribes to your newsletter should not be bombarded with an automatic email asking for a follow-up purchase. It is better to welcome such a customer by thanking him/her for registering. Only at a later stage - after the customer has already purchased a product - can an email about follow-up purchases be effective.
Each lead phase is therefore accompanied by
SPECIFIC CUSTOMER NEEDS AND QUESTIONS.
It is only when you have a clear view of the lead phase of your customers that you can start working on automated campaigns. By making smart use of the technical assets of your marketing tools, you guide customers through the sales funnel in a smooth, personal way. From prospect to loyal customer.
HOW DO YOU START?
Good marketing starts with sending the right message, to the right audience and at the right time. That is not a new fact, but it is one that also applies to Marketing Automation. You won't make it with your software alone. You need to draw up a strategy and configure your tool accordingly. That is why Hannibal is happy to take the first steps towards Marketing Automation with you.
Contact us, we are happy to help you.