Why invest time, money and energy in video marketing?
We make no bones about it: video marketing is in. Why, we hear you think? We list the 5 most convincing reasons:
1. THE POPULARITY OF YOUTUBE IS INCREASING EVERY DAY.
The number of hours users watch videos per month increases by as much as 50% every month.
2. PEOPLE ARE VISUAL:
60% of people prefer to look at images rather than text. Moreover, you remember images much better than texts.
3. POSTING A VIDEO ONLINE HAS A POSITIVE EFFECT ON THE FINDABILITY OF YOUR SITE.
Google places websites with videos higher in the search results.
4. Whether you make a video about your product, service or company:
WITH A VIDEO, YOU CONDUCT EMOTION AND MAKE YOUR MESSAGE A LOT MORE PERSONAL.
5. VIDEO MARKETING DOES NOT HAVE TO BE EXPENSIVE OR DIFFICULT:
provide a catchy message, combine this with good production and the right marketing vision and you are already well on your way.