Renasci

Renasci is doing in Ostend what no company has been able to do until now. Processing waste without residual waste. This is certainly revolutionary in recycling centers. And that was also the approach for a campaign that had to attract 40 employees in a particularly short period of time. Join the revolution and come work at Renasci.

First we had to be ready to preach revolution. Because apart from a piece of vacant land and some renders of the new factory, we had nothing to work with yet. Logo, corporate identity, new website, social media channels, campaign images... Everything was prepared to launch a major job campaign. Before the start of that campaign, we symbolically planted the Renasci flag on their grounds in Ostend.

The search for those revolutionaries was primarily online via Facebook, Linkedin and Google. But also offline via regional newspapers. Everything was supported by content marketing that underlined the revolutionary nature of the new Renasci jobs.

But who also told Renasci's sustainable and high-tech story. And with success. Not only was the campaign quickly picked up by national media, 95% of the vacancies were filled in less than a few months.