Delirium Worldwide content marketing
Worldwide deliciously crazy content for a crazy delicious beer.
Online marketing
Full service, with an online focus
An online marketer who doesn't know their stuff never gets past a few buzzwords. An online marketer with skills (welcome to Hannibal) makes sure leads move through the funnel and convert.
Cases
Oh my ... online marketing!
From bakery to construction group, from hospital to university: we've helped plenty of brands grow online. Here are a few success stories.
Sodastream
For the Benelux, we create sparkling offline and online marketing for SodaStream. And with more than 1 push of the button.
A youth campaign for Solidaris
Young and stuck with a question? Solidaris figures it out. A youth campaign that makes the health insurance fund easy to understand, from therapy to custom earplugs.
View 'Omoda & Jaecoo' case
Omoda & Jaecoo Nothing's holding you back
Launching a new car brand in Belgium, from motor show to festival field.
Australian Ice
Snackable content, taken literally. Think mouthwatering POS materials and photography good enough to eat, from sidewalk sign to billboard.
Pur Natur Pure enjoyment
Pur Natur: a Belgian organic yogurt conquers the Dutch dairy aisle, from the Randstad to YouTube.
View 'Torfs' case
Torfs
For Torfs, we fused “fashion” and “fascinated” into Fashionated. Perfect for promoting their clothing line alongside their shoes.
View 'Mi Casa' case
Mi Casa
A rebranding with the warmth of wood, from brand identity to photography and online marketing.
Sound familiar?
“We invest online, but have no idea what it brings in.”
Without solid data analysis, online marketing is just gambling. Together we set measurable goals and track them in dashboards, so you know what works and where we need to adjust.
“We get visitors, but not enough leads.”
Traffic isn't enough. We build a funnel that moves visitors from awareness to inquiry, with SEA, social advertising, email marketing and remarketing at just the right moment.
“Our brand is barely visible online.”
You build brand awareness with content, SEO, display ads and influencer marketing. We make sure your brand gets found on the channels where your audience hangs out, AI search results included.
Online marketing services
SEO & AI discoverability
We boost your visibility in Google and AI search tools (GEO) like ChatGPT and Claude. We research search queries, analyze competitors and uncover areas for improvement on your website. We optimize your technical setup, structure and content, so your expertise really stands out. Then we monitor your visibility and build on it step by step.
Online advertising
We reach your audience through Google Ads, YouTube and paid campaigns on Facebook, Instagram, LinkedIn, TikTok and Pinterest. We also use programmatic advertising for display, video and audio campaigns. We decide the channel mix, create the ads and manage your media budget. By constantly comparing audiences, messages and results, we fine-tune where it counts.
Social media marketing
We build a recognizable presence on Instagram, Facebook, LinkedIn, TikTok and Pinterest. Starting from a clear strategy, we create a content calendar with the right mix of posts, stories, reels and video. We handle publishing and can also follow up on comments and messages. So your channels become places where people get to know your organization and start a conversation with it.
E-commerce marketing
We help your online store sell more through Google Shopping, Google Ads and campaigns on Facebook and Instagram. We optimize product feeds and use remarketing to reach interested visitors again. We also take a hard look at product pages and the checkout process. With targeted email flows, we drive repeat purchases and bring abandoned carts back into the spotlight.
Email & marketing automation
With platforms like HubSpot, Active Campaign, Mailchimp and our own Mailexpert system, we create newsletters and automated email campaigns. We segment your contacts and build flows for, say, a first introduction, an inquiry or a purchase. Where relevant, we link that communication to your CRM and to behavior on your website. So the right person gets a relevant message at the right time.
Lead generation
We attract relevant contacts and inquiries through Google Ads, LinkedIn and Meta campaigns, combined with persuasive landing pages. For targeted B2B prospecting, we use tools like LinkedIn Sales Navigator and Leadinfo. We help qualify leads and organize follow-up through your CRM, for example in HubSpot. That's how we connect your marketing efforts to concrete sales opportunities.
Analytics & conversion optimization
With Google Analytics and Google Tag Manager, we measure what visitors do and which campaigns deliver results. In Looker Studio, we bring the key figures together in clear dashboards. We find out where people drop off and test improvements to ads, landing pages and forms. That way we steer toward more relevant inquiries, sign-ups and purchases.
Our approach
From awareness to performance
But first... awareness!
A digital strategy starts with the A of Awareness. We build your (brand) awareness through content creation, SEO, display ads and influencer marketing.
From visitor to lead.
Next step: lead generation with high-impact tools like SEA, social advertising and email marketing. We guide leads through the funnel until they convert.
What a performance!
Online marketing thrives on strong performance. We measure with Google Analytics, Tag Manager and reporting dashboards, and optimize with remarketing and A/B testing.
Scaling, quoi!
What works, we scale. We automate wherever we can with marketing automation and keep fine-tuning based on data.
Online marketing works best as a team player
Strategy
Strategy isn’t an IKEA wardrobe. You don’t screw it together with one manual. Every brand, every challenge calls for a different approach. Because if you always follow the same step-by-step plan, you rarely end up anywhere new. That’s why we’re not married to any single method. Engaged once, at most.
Read more about Strategy
Branding
Branding or rebranding? Our strategists, copywriters and designers turn your brand into a flamingo among the penguins.
Read more about Branding- Name search
- Copywriting
- Corporate Identity
- Brand identity
- Rebranding
- Logo
- Employer Branding
- Graphic design
Campaigns
In the 3rd century BC, Hannibal crossed the Alps with his elephants. Back then, a crackpot idea. Now hailed as a legendary campaign by a brilliant strategist. Hannibal knew it all along: a campaign can be daring, as long as it sticks. Amen.
Read more about Campaigns- Influencers
- B2B marketing
- HR campaigns
- Lead generation
- Radio
- TV
- Real estate campaigns
Content
Content marketing is the marathon of advertising. The road to the finish is a little longer, but the journey is all the more interesting. Think inspiring insights, addictive anecdotes and alliterative paragraphs: all ingredients your potential clients can’t get enough of, making your brand shine in the long run.
Read more about Content- Blog
- Instagram
- LinkedIn
- Pinterest
- Recruitment
- Video
- TikTok
Website
Your brand, your campaigns, your leads: it all comes together on your website. So you’d better build it right. From strategy and design to development, integrations and maintenance. HTML, PHP, CSS, CMS, CRM, ERP, AI, CSI Miami … name an acronym and our developers will do their thing with it.
Read more about Website- Web strategy & UX
- Web design
- Web development
- E-commerce
- Web apps & portals
- Maintenance & optimization
PR & influencers
What you say about your brand is advertising. What someone else says about you, even your mother-in-law believes. We make sure the right people talk about you: journalists, influencers, podcasters, your hairdresser … From press release to creator collab: we find who fits your brand and make sure the story sticks.
Read more about PR & influencers- Public relations
- Influencers
- Digital PR and GEO
- Thought Leadership
- Instagram
- TikTok
AI & Automation
AI is like a new intern. Super fast, never tired, and without proper guidance it mostly does weird stuff. We find where AI really pays off in your business: less repetitive work, smarter sales, faster processes, better service, painting your cat in the style of Van Gogh... From strategy and workflow to integration and implementation. So that after a week, that intern is your best colleague.
Read more about AI & Automation- AI Agents
- AI Integrations
- AI Lead Generation
- AI Strategy
- Business Automation
- CRM Automation
- Document Processing
- Sales Automation
Frequently asked questions
Everything you want to know before you dive into online marketing.
What does online marketing cost?
That depends on your goals, the channels and the ad budget. After an intro meeting you get a tailored proposal, with a clear split between our fee and your media budget.
How soon will I see results?
Paid campaigns like SEA and social advertising usually deliver first results within weeks. SEO and content build more slowly and show results after to months. Together we set realistic milestones.
Which channels suit our business?
That depends on your audience and your goal. B2B often works well through LinkedIn, SEA and email marketing, while consumer brands do better on Instagram, TikTok and Pinterest. We pick the mix based on data, not trends.
What's the difference between SEO and SEA?
SEO earns you unpaid visibility in search results and builds up over the long term. SEA, like Google Ads, delivers fast, paid traffic. They reinforce each other, so we usually combine them.
How do you measure results?
With Google Analytics, Tag Manager and reporting dashboards. You see what a campaign delivers in a single overview, and we go over the numbers with you regularly. [Add reporting frequency]
Do you work with influencers too?
Yes. Influencer marketing is a powerful lever for awareness and trust. We find creators who fit your brand and audience, and measure what their efforts deliver.
Does online marketing work for B2B too?
Absolutely. With B2B marketing and account-based marketing (ABM), we target the decision-makers at the companies that matter most to you, and follow up on leads until they convert.
Can you handle our website and content too?
Yes. Strategists, copywriters, designers, developers and online marketers all work under one roof. So your website ties in seamlessly with your campaigns and content.
Contact form
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