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CASE

Modubar

Branding Website Brand identity Rebranding Web design Web development

Modubar rents out modular bars for events and parties: a bar you can set up anywhere that suits any occasion. The brand didn't yet radiate enough of that flexibility and festive vibe.

We delivered a fitting rebranding with a new logo, color palette and matching brand items, and built a new website where clients can browse the bars and easily send a request.

An M that's a bar

The new branding is contemporary yet timeless, understated and refined. Alongside a new wordmark, we developed an icon: the letter M, which also shows a bar with a bar stool, from the front or from above. The icon is modular, just like the bars themselves. A warm palette of red, burgundy, limestone, brown and green completes it.

From business card to truck

We rolled out the brand identity across print, social media and the truck. On the new website, you put together your own bar: shape, size, front, top and lighting. Design that serves, then.

White wooden Modubar bar under a beige tent by the dunes with a bartender, speakers and set tables
Green and white Modubar beer coasters with 'Santé!', a glass of beer and a bottle opener on a wooden table
Green Modubar coaster with 'Santé!' and a drawn hand holding a glass, with a wine glass on it on green fabric
Friends toasting with plastic cups of beer against a blue sky at a festival
Red Modubar wordmark with construction lines on a beige background
Cardboard Modubar folder with a red logo next to a technical drawing of a bar on a gray surface
Man in a cream-colored cap with a red embroidered Modubar logo mark, seen from above
Back of a white T-shirt with the red text 'Soon I'll meet you at the bar' and the Modubar logo
Desktop mockup of the Modubar website with intro text and a festively set table on a burgundy background
Hand holding a smartphone showing a Modubar Instagram post with a bartender behind a mobile bar
Red Modubar logo mark with construction lines on a beige background
Bar with wine bottles and glasses in wooden racks against a red curtain, with blurred tables in the foreground

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