Delirium Worldwide content marketing
Worldwide deliciously crazy content for a crazy delicious beer.
CASE
RAM Hang on, we’ll fix it
RAM: same initials, new story
The challenge
Rope Access Maekelbergh works where traditional contractors give up: concrete rot, pointing, leaks and inspections at height. But the brand mostly talked about how they got there: on a rope. Property managers, engineering firms and industrial clients don't call for a technique. They call for certainty.
The brand story
RAM stands out for how controlled their work is, not for how they get somewhere. They're craftsmen first, rope access specialists second. A quiet expert, technical and down-to-earth, with a dash of NASA. Not an alternative to scaffolding, but to half-done jobs.
The rebranding
Rope Access Maekelbergh became Rope Access Masters: the same initials, but the focus is now on mastery. Logo, brand identity, website, vehicles, workwear, print … Everything got the same precision. The rope is still there. Just no longer in the foreground.
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