Delirium Worldwide content marketing
Worldwide deliciously crazy content for a crazy delicious beer.
CASE
Solidaris Strongly in your favor
Solidaris Vlaanderen is the affordable health insurance fund for priceless moments. With the lowest membership fee, it's also a health insurance fund for everyone. With a new campaign, we sharpened that positioning even further.
Affordable for priceless moments
The first wave targeted pregnant women, young families and school leavers. They're exactly the ones who often know little about the benefits of a health insurance fund. So we tapped into their life situations. That makes Solidaris more than a health insurance fund: a partner during the important moments in your life. The slogan sums it up: “An affordable health insurance fund for priceless moments? That's strongly in your favor.”
On TV, online and during the pause
Five new video spots got airplay on VTM, the Play channels, VTM GO and GoPlay, including as pause-screen ads. At the same time, a powerful social media campaign was running.
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