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CASE

Solidaris Figures it out

Branding Campaigns Online marketing PR & influencers

A health insurance fund isn't high on the average twentysomething's list. It's too complicated and too far removed from their world. Solidaris wanted to change that and make its benefits for young people simple and clear.

Bold, no small print

We went for an outspoken style: big red headlines, bright colors and questions young people actually ask themselves. Paying for your own glasses? Therapy too expensive? Ringing in your ears after a good party? Every question gets a concrete amount or benefit, included in your membership.

Vox pop

We took the mic to student meetings and let young people tell us what's on their minds. That got us honest, unfiltered answers, like “We're starting to break down barriers.” Because every behavior has a story.

Person scrolling on a smartphone through a Solidaris Instagram post about exercise as a mental health hack
Series of sponsored Solidaris Instagram posts about reimbursement for glasses, earplugs and therapy

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