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CASE

Sodastream

Branding Campaigns Content Online marketing TV Graphic design Video

SodaStream is big. In recent years, the Israeli soft drink giant (today part of PepsiCo) made its iconic sparkling water maker as indispensable in the kitchen as a paring knife. In the Benelux, Hannibal is happy to make itself indispensable to SodaStream

Push for better commercials

You know them: the international commercials with Snoop Dogg and “that bag full of plastic bottles replaced by one SodaStream bottle”. With one simple push of the “localization button”, we rolled out the spots in the Benelux, including a matching voice-over and CTAs.

As long as it sparkles

As a local agency, we quench SodaStream's daily thirst for sparkling communication, across all kinds of areas and with a dedicated team. A few examples: (takes a sip) retailer promotions, POS materials, B2B direct mailings, content marketing programs, brand awareness, online ads, … As long as it sparkles.

Turquoise SodaStream display in a supermarket with sparkling water makers, CO2 cylinders, syrups and the slogan Push for Better
SodaStream poster in a supermarket: free flavor when you buy 2 cylinders, with 7UP, Pepsi and Lipton syrups
Dark blue SodaStream Push for Better unit with sparkling water makers and packaging in a supermarket aisle
Detail of a SodaStream display with a black sparkling water maker, CO2 cylinders and an explanation of how to exchange empty cylinders
Smartphone with the SodaStream Instagram feed among floating posts with Mix it, Push it and Taste it
Black SodaStream Terra sparkling water maker between two people with glasses, with labels such as compact design and no electricity needed
TV screen with a SodaStream commercial: a man making sparkling water, with the text the tastiest break is the one you make yourself
Repeated white letters mmm on an orange background above a glass of orange sparkling drink with ice, for SodaStream
Grid of SodaStream Instagram posts with laughing people, sparkling drinks, lime and the slogan drink better
Three SodaStream posters in a tiled metro corridor: a laughing man with a glass of Pepsi, a sparkling water maker with cola and the logo in bubbles

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