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CASE

Omoda & Jaecoo

Campaigns Content Online marketing PR & influencers

Launching a new car brand in Belgium takes more than a shiny car on a poster. The public has to get to know the brand, and dealers have to be able to sell it with conviction. We guided the launch of Omoda & Jaecoo.

Content and dealer marketing

Every model deserves its own spotlight. So we planned the content for the entire range, with a big role for user-generated content. Because nobody convinces better than someone who's been behind the wheel. At the same time, we handled dealer communication, so everyone in the showroom tells the same story.

Activations on every front

A new brand is something you need to see, feel and experience. So we brought Omoda & Jaecoo to the public: at the motor show, but also at Rock Werchter and Lokerse Feesten. From the exhibition floor to the festival field.

Five Omoda & Jaecoo SUVs side by side in different colors on a white background
Hands holding open a magazine with ads for the Omoda 9 Black Line and the Jaecoo 7
Bus shelter poster from Omoda & Jaecoo for the Jaecoo 7 with '+1200 km combined range' and '90 km electric range'
Silver Jaecoo SUV from Omoda & Jaecoo in a green valley with a border collie in the foreground
Large poster screen in a metro corridor with the gray Omoda 5 and the slogan 'Nothing holds you back'
Grid of Omoda & Jaecoo Instagram posts with SUVs and campaigns such as 'Omodad, designed for dads'
Fuel nozzle with an Omoda & Jaecoo ad: 'Fill up less. Drive more.' above an SUV and the Euro 95 label
Series of Omoda & Jaecoo Instagram stories with the Jaecoo 5, Omoda 9 Black Line and Jaecoo 7
Digital poster screen in a gray wall with the green Jaecoo 7 from Omoda & Jaecoo and '+1200 km combined range'
Three illuminated Omoda & Jaecoo posters on a brick wall with the Jaecoo 7 and '+1200 km' and '90 km'
TV on a concrete wall with an Omoda & Jaecoo ad on Play for the new Jaecoo 5, 100% electric
Car door printed with 'Rock Werchter x Omoda & Jaecoo' in a yellow and white zigzag pattern
Festivalgoer being handed a gray tote bag with 'Lokerse Feesten x Omoda & Jaecoo'
Purple square animation with the text 'The new headliner in SUV.' and a border of colored dots from Omoda & Jaecoo
Black caps with a colorful Lokerse Feesten x Omoda & Jaecoo badge on a wooden table
Omoda & Jaecoo car with a colorful Lokerse Feesten wrap and a QR code in front of an LED screen
Three Omoda & Jaecoo Instagram posts for Lokerse Feesten with 'Visit our booth and discover Omoda'
Visitors at the Omoda & Jaecoo booth at a festival with a white and a black SUV in front of a colorful LED screen

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