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CASE

VDL

Campaigns Content Employer Branding HR campaigns Recruitment Video

VDL Bus & Coach is one of the biggest bus manufacturers in Europe. To shift their growth story (new factory, new employees) into sixth gear, they bought a ticket with Hannibal. It turned into a great ride together.

Buzze geven together

New factory, new people. Along with the move, we launched the recruitment campaign “buzze geven” for VDL Bus Roeselare, which is West Flemish for “going for it together”, only better. Check out the videos and you'll get it straight away.

White text Buzze geven with the VDL Bus & Coach logo on a blue background
Smiling man in a dark blue T-shirt with Buzze geven and the VDL logo pointing at his shirt
Large VDL Bus & Coach billboard with Move. Together. and a cheerful woman, in front of a blurred cyclist
Three smiling VDL Bus & Coach employees walking in a row, the one at the back carrying a blue bus seat
Smiling VDL Bus & Coach employee walking and pointing with a road sign Blind spot: stay behind me
Smiling VDL Bus & Coach employee sitting on a bus tire and pointing ahead, on a gray background
Two VDL Bus & Coach employees carrying a blue bus seat with a laughing colleague on it
Billboards along a road reading Shocking news!, VDL goes 100% electric and New factory 0% emissions

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