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CASE

Play AV

Branding Strategy Website Corporate Identity Graphic design Visual identity Logo Brand identity Video Web development

Play AV was born in a world of sound and video and is today a dynamic frontrunner in the audiovisual market. The company turns ideas into functional audiovisual reality. And we turned their old branding into a new brand story. 

Let’s start with a logo

How do you blend professionalism with a touch of play? We started with a logo that stands out. Then we carried the line through visually and added the WAW factor.

 

A brand with character

Powerful, independent, red and bold. No, we're not talking about Chappell Roan, but about the new Play AV brand. It's recognizable and distinctive, with a brand story that inspires. In one word: WAW.

Black flight case with aluminum edges, wheels and the white Play AV logo in a dark room
Red-tinted Play AV poster with a DJ wearing headphones and a large logo at the bottom
Black square sign with the white Play AV logo on a concrete wall in slanting sunlight
Illuminated Play AV poster with a partying concert crowd in a metro station next to ticket gates
Man seen from behind in a black hoodie with the Play AV logo and the slogan 'Make it waw'
Red Play AV business card with the P logo and contact details, half in the pocket of a black jacket
Laptop with the Play AV website on a mixing console in a recording studio with monitors
Laptop with the Play AV website and the case 'Event venue De Vynckeneers' with speakers on a stage
Play AV billboard on a gray facade: 'Make it waw.' with a speaker in a spotlight on a stage

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