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CASE

Renoforce - Decoforce

Branding Website Rebranding Web design

Renoforce renovates high-end homes, from the first idea to handover. Clients came mainly through word of mouth, based on trust in the managing director. That trust is worth its weight in gold, but it doesn't grow with the company. On top of that, the language and visuals mostly said “general contractor”.

 

Your personal renovation team

We shifted the positioning from general contractor to personal renovation team, for people with little time and the highest expectations. Renoforce takes responsibility for design, process, quality and communication. That calls for a baseline that stands firm: “Renoforce. Mighty renovations.”

Solution

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A brand with strength

Logo, typography and color got a high-end makeover, with a sturdy little guy as the brand mark. The new website makes the method visible, from renovation scan to handover. So trust no longer depends on one person.

RenoForce logo over an interior with wooden cabinets, a stone countertop and an arched doorway
White RenoForce logo on a dark green background
RenoForce icon with 'Mighty renovations' and text about the personal renovation team for challenging renovations
Series of six black RenoForce figures in different moving poses on a light background
Laptop on a wooden cabinet with the RenoForce website: 'Exclusive renovation with an eye for detail'
Black RenoForce figure as an icon on a light background
Green RenoForce poster attached to a metal construction fence
Renovated dining area with an oval table, rattan chairs, pendant lights and an arched doorway
Green RenoForce construction banner 'Mighty renovations' on a construction fence, next to a red DecoForce banner
White RenoForce figure over a renovated gray facade with a tiled roof and a water feature
DecoForce business cards in reddish brown and RenoForce cards in green on a concrete surface
Hand holding a smartphone showing the RenoForce mobile website about exclusive renovation
White DecoForce logo on a dark reddish-brown background, sister company of RenoForce
DecoForce icon with 'Stylish interiors' and text about painting and complete interior design
Green RenoForce T-shirt on a wooden hanger against a wire fence and blue sky
Open RenoForce brochure with interior photos in sunlight on a wooden floor
Reddish-brown DecoForce construction banner 'Stylish interiors' on a construction fence in front of a new building
Three beach flags against the sky: two green RenoForce flags and a reddish-brown DecoForce flag

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