Sorry, you need to enable JavaScript to visit this website.

CASE

Delirio

Branding Strategy Campaigns PR & influencers

How do you launch an alcohol-free regional beer with such a powerful taste? The answer became the slogan: alcohol-free with a kick. We took care of the name, the branding and the go-to-market strategy. And that last one got the fitting title Say hello to Delirio. 

Say hello to Delirio

Online and offline, Delirio was everywhere. There was video on demand on GoPlay and VRT Max, ads on Meta, TikTok and YouTube, a radio campaign on Radio 1 and posters all over the streets. Together with sister company Small Talk, Delirio also made the press, from Het Laatste Nieuws to Het Nieuwsblad. The goal was brand awareness and sales. With a kick, of course.

Digital bus shelter display in a metro station with the Delirio poster 'Say hello to Delirio', alcohol-free with a kick
Bottle of alcohol-free Delirio beer with a popping bottle cap on a green background with the Delirio logo
Laughing woman in a pink sweater with two bottles of Delirio on her lap
Bus shelter with a Delirio poster 'Say hello to Delirio' along a street
Two laughing women clinking bottles of Delirio under a blue sky
Woman in a pink sweater pouring Delirio from the bottle into a glass with a pink elephant
Hand holding up a bottle of alcohol-free Delirio beer against a blue sky
Digital city poster for Delirio with a photo collage and a can: 'Alcohol-free with a kick, now also in a can'
Cans of Delirio with a pink elephant among ice cubes
Tray with three bottles of Delirio and glasses on a patio table, with a laughing cyclist in the background
Three cyclists laughing together at a patio table with bottles of Delirio and glasses
TV screen in a living room with a Delirio commercial 'Say hello to Delirio' during a broadcast on Play Reality

If you liked this, you'll like these ...

 

Exactly the same, but completely different. Check out these cases too. 

See all projects
View case
Deliciously crazy 😋

Delirium Worldwide content marketing

Branding Campaigns Content Online marketing Brand identity Radio TV Instagram TikTok E-commerce Web design Social media marketing

Worldwide deliciously crazy content for a crazy delicious beer.

Gray screw-lock carabiner with the text Rope Access Masters, with a yellow rope and a gray knotted rope
View case
Hang on. We’ll fix it.

RAM Hang on. We'll fix it

Branding Strategy Website

From Rope Access Maekelbergh to Rope Access Masters: a new brand story and a complete rebranding for a specialist in maintenance and repairs at height.

Illuminated Play AV poster with a partying concert crowd in purple light against a black tiled wall
View case
Make it WAW

Play AV Make it WAW

Branding Strategy Website Corporate Identity Graphic design Visual identity Logo Brand identity Video Web development

Powerful, independent, red and bold. No, we're not talking about Chappell Roan but about the new “brand” Play AV. 
View case
A stream of sparkling communication

Sodastream

Branding Campaigns Content Online marketing TV Graphic design Video

For the Benelux, we create sparkling offline and online marketing for SodaStream. And with more than 1 push of the button.
View case
Solidaris figures it out

A youth campaign for Solidaris

Branding Campaigns Online marketing PR & influencers

Young and stuck with a question? Solidaris figures it out. A youth campaign that makes the health insurance fund easy to understand, from therapy to custom earplugs.
View case
Nothing's holding you back

Omoda & Jaecoo Nothing's holding you back

Campaigns Content Online marketing PR & influencers

Launching a new car brand in Belgium, from motor show to festival field.

All content on this site — including text, images, videos, and AI-generated materials — is the property of Hannibal or their respective authors and licensors. Some materials are published for demonstration and commercial purposes with permission from their creators. Trademarks and names mentioned belong to their respective owners. Any reproduction without written authorization is strictly prohibited.