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CASE

Mi Casa The warm charm of wood

Branding Content Online marketing Copywriting Brand identity Rebranding

Mi Casa builds homes with the warm look of wood. For that craftsmanship and design, we created a rebranding with extra brand elements, and we've since taken on their photography, content and online marketing too.

Rebranding

Mi Casa builds homes with wood as a warm common thread, but the brand identity didn't yet tell that story in full. Their existing branding gave them very little room to express it. We brought more recognizability and a consistent look across everything it puts out.

Online marketing

Alongside the rebranding, we took full charge of content and online marketing. Social media on Facebook, Instagram, LinkedIn and Pinterest. Both awareness and lead generation.

White Mi Casa emblem with the letters MC, 'Craftmanship and design' and 1994 on a dark green background
White text 'Homes with the warm charm of wood' with the Mi Casa MC emblem on a dark green background
Dark green Mi Casa card with the silver print 'Mi Casa.' standing upright on beige fabric
Green Mi Casa site hoarding with 'The warm charm of wood', a QR code and a photo of a white villa
White villa with a gray slate roof, wooden outbuildings and a gravel driveway with the Mi Casa MC emblem
Green Mi Casa matchbox with 'The warm charm of wood' on a metal tray
Laptop on a wooden table with the Mi Casa website: a white villa with 'Homes with the warm charm of wood'
Gray book with the green MC emblem 'Craftmanship and design' from Mi Casa on a walnut table
Golfer with a golf bag on a green with a flag and the white text 'Mi Casa time' with the MC emblem
White villa with a gray roof and wooden facade on a rolling lawn among tall trees, built by Mi Casa
Mi Casa flyer on a wooden table with a house and the text '5 plots for sale in Marke'

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