Delirium Worldwide content marketing
Worldwide deliciously crazy content for a crazy delicious beer.
CASE
Solidaris ADHD campaign
“Just sit still for once!”
How hard can it be? For people with ADHD: pretty hard. Yet they hear that line all the time. With an awareness campaign, Solidaris wanted to show what lies behind that behavior. Because every behavior has a story.
The story from the inside
We let the behavior speak for itself: “I'm not restless to disturb, but to let off steam.” “Sitting still sometimes feels like being stuck.” Each visual carries one line, in colorful letters that want to go every which way. And every line ends with the same message: every behavior has a story.
On the radio and online
A radio spot and a series of online ads carried the campaign. So feel free to sit still and listen for a moment. Though for some, that's easier said than done.
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