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CASE

Torfs

Branding Campaigns Online marketing TV Radio

Are you fashionated? You bet! And if you're not, you will be after seeing our Torfs campaign. To put women in the spotlight in a spicy, fresh way, we fused “fashion” and “fascinated” into FASHIONATED. That's being fascinated by beautiful clothes and the perfect outfit.

Fashionated full service

Fashionated by Torfs gave Hannibal the chance to pull out all the creative stops. Fancy photo shoot? For sure! Trendy TV spot? Of course! Punchy radio spot? You bet your yes! In-store communication? Absolutely! 360° and full service, just the way we like it and do it.

By and for strong women

Fashionated is also about great people, in front of and behind the camera: and did the power trio Tatyana Beloy (face of the campaign), Farah El Bastani (Fashionated stylist) and Noorte Palmers (photographer) ever spark! 

Fashionated by Torfs logo in red letters on a white panel against a pink background
Posters from the Torfs campaign Fashionated by Torfs with women on chairs, on a concrete wall with a passerby
Woman in a light green dress and green heeled sandals crouching against a green background, for Torfs
Woman in a light blue coat and black mules carrying a Torfs shopping bag with Fashionated by Torfs
Stylist kneeling by a woman trying on sandals, next to a clothing rack and shoes on a pink floor, for Torfs
Open Torfs magazine with the Fashionated by Farah section, style tips and shoes
Woman with red hair in a denim outfit and brown heeled sandals sitting on a light blue background, for Torfs
Mood board for Torfs with fashion photos, color swatches in blue and purple, buttons and a spool of thread on a pegboard
Torfs web page with Fashionated by Torfs, a woman on a chair and the headline Spring is here!
Open Torfs flyer Color outside the lines with women in pink outfits and a selection of women's shoes
Angled Torfs social media stories with Fashionated by Torfs, Green Greener Greenest and Check out our blog
Feet of three women in pastel heeled sandals and pink pants on a bright pink floor, for Torfs
Two women in summery pastel clothing and heeled sandals leaning against each other on an orange background, for Torfs
Stylist in jeans measuring the skirt of a woman on a chair, as a torn photo collage on a pink background, for Torfs

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