Delirium Worldwide content marketing
Worldwide deliciously crazy content for a crazy delicious beer.
Campaigns
Campaigns worth a toast
You don’t recognize a good campaign by its launch, but by what comes after. People talk about it, share it and still recognize it weeks later. That’s what we aim for, and raise a glass to.
Cases
Vintage work
Grand cru campaigns that put brands on the radar.
Sodastream
For the Benelux, we create sparkling offline and online marketing for SodaStream. And with more than 1 push of the button.
A youth campaign for Solidaris
Young and stuck with a question? Solidaris figures it out. A youth campaign that makes the health insurance fund easy to understand, from therapy to custom earplugs.
View 'Omoda & Jaecoo' case
Omoda & Jaecoo Nothing's holding you back
Launching a new car brand in Belgium, from motor show to festival field.
Australian Ice
Snackable content, taken literally. Think mouthwatering POS materials and photography good enough to eat, from sidewalk sign to billboard.
View 'Solidaris General' case
Solidaris, so many benefits
Solidaris Vlaanderen: an affordable health insurance fund for priceless moments. That's strongly in your favor.
View 'VDL' case
VDL Buzze geven
An employer branding campaign for the country's biggest bus builder? You bet! Buzze geven!
Pur Natur Pure enjoyment
Pur Natur: a Belgian organic yogurt conquers the Dutch dairy aisle, from the Randstad to YouTube.
View 'Torfs' case
Torfs
For Torfs, we fused “fashion” and “fascinated” into Fashionated. Perfect for promoting their clothing line alongside their shoes.
Emino
A new positioning, brand identity and campaign for a partner that keeps going until it really works.
View 'Solidaris ADHD' case
Solidaris, raising awareness of ADHD
A campaign about ADHD that shows what lies behind the behavior, on the radio and online.
View 'Delirio' case
Delirio Alcohol-free with a kick
The launch of the first alcohol-free beer from Brouwerij Huyghe, from name to campaign.
Sound familiar?
“Our campaigns don’t get enough reach.”
A campaign without reach is an elephant without Alps. We combine above the line (TV and radio) with online and below the line, so your message reaches the people who matter.
“We have an idea, but don’t know how to make it pop.”
Our strategists and creatives translate your goal into a daring idea that sticks. From concept to execution and media plan: all under one roof.
“Our campaigns are good, but not measurable.”
We set clear goals up front and track every campaign with numbers. So you know what works, where we adjust and what it delivers.
Campaign services
Oldies but goldies
Influencers
Influencer marketing isn't a gamble. It's a strategic extension of your brand story. We match creators with campaigns they truly believe in — because credibility only works when it goes both ways. From micro to macro, from TikTok to LinkedIn: we build partnerships that feel less like advertising and more like a recommendation. With data, creative and brand strategy all in line.
B2B marketing
HR campaigns
Lead generation
Radio
TV
Real estate campaigns
Our approach
What's in name?
Campaigns come in all shapes and colors. Luckily, Hannibal is staffed by true chameleons who adapt to every campaign.
Recruitment campaigns
The war for talent is raging. Enlist an army of creative Hannibal warriors and position your company as a great place to work.
Online campaigns
An online campaign is as simple as it is efficient. Reach thousands of potential clients in a few clicks (and with a modest budget).
Guerrilla marketing
When we’re asked to shake things up the good old-fashioned way, we always have a fancy answer up our sleeve: guerrilla marketing!
Influencer marketing
Influencers come in all shapes and sizes: mega, macro, micro… We select the ideal profiles for your campaign. We love doing it.
Campaigns work best as team players
Strategy
Strategy isn’t an IKEA wardrobe. You don’t screw it together with one manual. Every brand, every challenge calls for a different approach. Because if you always follow the same step-by-step plan, you rarely end up anywhere new. That’s why we’re not married to any single method. Engaged once, at most.
Read more about Strategy
Branding
Branding or rebranding? Our strategists, copywriters and designers turn your brand into a flamingo among the penguins.
Read more about Branding- Name search
- Copywriting
- Corporate Identity
- Brand identity
- Rebranding
- Logo
- Employer Branding
- Graphic design
Content
Content marketing is the marathon of advertising. The road to the finish is a little longer, but the journey is all the more interesting. Think inspiring insights, addictive anecdotes and alliterative paragraphs: all ingredients your potential clients can’t get enough of, making your brand shine in the long run.
Read more about Content- Blog
- Instagram
- LinkedIn
- Pinterest
- Recruitment
- Video
- TikTok
Website
Your brand, your campaigns, your leads: it all comes together on your website. So you’d better build it right. From strategy and design to development, integrations and maintenance. HTML, PHP, CSS, CMS, CRM, ERP, AI, CSI Miami … name an acronym and our developers will do their thing with it.
Read more about Website- Web strategy & UX
- Web design
- Web development
- E-commerce
- Web apps & portals
- Maintenance & optimization
Online marketing
As Jedi Master Yoda said: "Leads! Get you must." Or was it "Brand awareness"? Point is: once our strategists set your goal, our online marketers do whatever it takes to hit it.
Read more about Online marketing- SEO & AI discoverability
- Online advertising
- Social media marketing
- E-commerce marketing
- Email & marketing automation
- Lead generation
- Analytics & conversion optimization
PR & influencers
What you say about your brand is advertising. What someone else says about you, even your mother-in-law believes. We make sure the right people talk about you: journalists, influencers, podcasters, your hairdresser … From press release to creator collab: we find who fits your brand and make sure the story sticks.
Read more about PR & influencers- Public relations
- Influencers
- Digital PR and GEO
- Thought Leadership
- Instagram
- TikTok
AI & Automation
AI is like a new intern. Super fast, never tired, and without proper guidance it mostly does weird stuff. We find where AI really pays off in your business: less repetitive work, smarter sales, faster processes, better service, painting your cat in the style of Van Gogh... From strategy and workflow to integration and implementation. So that after a week, that intern is your best colleague.
Read more about AI & Automation- AI Agents
- AI Integrations
- AI Lead Generation
- AI Strategy
- Business Automation
- CRM Automation
- Document Processing
- Sales Automation
Frequently asked questions
Everything you want to know before you start a campaign.
What does a campaign cost?
That depends on your goal, the channels and the media budget. After an intro meeting, you get a tailored proposal, with a clear split between our fee and your media budget.
How soon can a campaign go live?
An online campaign usually goes live within weeks. For a campaign with TV or radio, count on to weeks, depending on concept, production and airtime buying.
What’s the difference between above and below the line?
Above the line means mass media such as TV and radio, with lots of reach. Below the line is more targeted: think online, direct mail or guerrilla marketing. A good campaign combines both, also known as a 360° campaign.
Are TV and radio still relevant today?
Definitely. For reach, TV and radio remain essential. They work best combined with online channels, so your message pops up in several places.
Can you set up recruitment campaigns too?
Yes. In the war for talent, we deploy an army of creative Hannibal warriors to position your company as a great place to work.
Do you work with influencers too?
Yes. Influencers come in all shapes and sizes: mega, macro, micro. We select the ideal profiles for your campaign and measure what their efforts deliver.
How do you measure a campaign’s results?
We set goals and KPIs up front and report during and after the campaign. So you see what it delivers and we adjust where needed. [Add reporting frequency]
Can you take care of our brand identity and website too?
Yes. Strategists, copywriters, designers, developers and online marketers all work under one roof. So your campaign ties in seamlessly with your brand, website and content.
Contact form
Bring on that campaign