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Strategy

First the why. Then the how. And only then the font.

Cases

Strategy is in everything we do. Because strategy is a solution to a problem standing in the way of a goal. And that goal, well, that can be just about anything. 

Gray screw-lock carabiner with the text Rope Access Masters, with a yellow rope and a gray knotted rope
View 'RAM' case
Hang on. We’ll fix it.

RAM Hang on. We'll fix it

From Rope Access Maekelbergh to Rope Access Masters: a new brand story and a complete rebranding for a specialist in maintenance and repairs at height.

Illuminated Play AV poster with a partying concert crowd in purple light against a black tiled wall
View 'Play AV' case
Make it WAW

Play AV Make it WAW

Powerful, independent, red and bold. No, we're not talking about Chappell Roan but about the new “brand” Play AV. 

View 'Solidaris General' case
Strongly in your favor

Solidaris, so many benefits

Solidaris Vlaanderen: an affordable health insurance fund for priceless moments. That's strongly in your favor.

Laughing little boy hugging a large beige teddy cushion shaped like the KODA mascot
View 'Koda' case
Supporting children through poverty

Koda Branding with a heart

A name that sowed confusion made way for a name you won't forget. That's how Kinder Kansen Fonds became KODA, with a new logo, a new brand identity and a little bear as its face.

View 'Emino' case
Until it really works

Emino

A new positioning, brand identity and campaign for a partner that keeps going until it really works.

Stacked Solidaris health insurance fund cubes with handwritten ADHD statements in bright colors
View 'Solidaris ADHD' case
Every behavior has a story

Solidaris, raising awareness of ADHD

A campaign about ADHD that shows what lies behind the behavior, on the radio and online.

Digital poster in a metro station: 'Say hello to Delirio', alcohol-free with a kick
View 'Delirio' case
Say hello to Delirio

Delirio Alcohol-free with a kick

The launch of the first alcohol-free beer from Brouwerij Huyghe, from name to campaign.

And then there’s strategy

“We want more leads.”

The classic. But why do you have too few leads? That’s the right strategic reflex. Maybe your positioning is unclear or too generic. Or your website isn’t optimized for conversion. Or you’re making poor audience choices. We’ll figure it out together.

“We have a strong product, but we want more sales”

A good product sells itself, they say. In practice, it rarely does. Maybe you mostly talk about what your product is, and too little about what it means for your client. Or you’re addressing the wrong audience, or not reaching the right one. 

“I want our clients to understand us faster and better.””

Why isn’t your message getting through? Often precisely because you know your own business inside out. What’s obvious to you is far from obvious to your client. Maybe a clear brand architecture is missing, or a message that ties it all together. Or you’re talking too technical, too complex or too much from your own kitchen.

Strategy never works alone

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