Delirium Worldwide content marketing
Worldwide deliciously crazy content for a crazy delicious beer.
Remarkable. Distinctive. Brand-new.
Will people soon say the same about your brand?
(Yes, all three contain the word “brand”. Well spotted, Sherlock.)
A logo here, a brochure there, a website that looks different again. We bring it all back to one recognizable brand, with a clear positioning and a style that shows up everywhere.
A rebrand doesn’t start with a new logo, but with the question of what your brand stands for. In a workshop, we sharpen your personality and decide what stays and what can change.
If you look like everyone else, nobody notices you. We find what sets you apart and translate it into a name, a look and a tone of voice that sticks.
... define your look
The foundation of brilliant branding? A well-crafted strategy. In a workshop, we sharpen your positioning and personality. The result is a brand story that begs to be told.
Building on our brand strategy, we sketch the outlines of your brand, in words and visuals. Logo, brand name, tone of voice, brand book, … that is.
Your brand only truly comes to life on paper, screen or other media. Time to unveil the business cards, brochures or website.
After the launch, we guard the line. We keep your brand consistent at every touchpoint and grow along when your organization changes.
Strategy isn’t an IKEA wardrobe. You don’t screw it together with one manual. Every brand, every challenge calls for a different approach. Because if you always follow the same step-by-step plan, you rarely end up anywhere new. That’s why we’re not married to any single method. Engaged once, at most.
Read more about Strategy
In the 3rd century BC, Hannibal crossed the Alps with his elephants. Back then, a crackpot idea. Now hailed as a legendary campaign by a brilliant strategist. Hannibal knew it all along: a campaign can be daring, as long as it sticks. Amen.
Read more about CampaignsContent marketing is the marathon of advertising. The road to the finish is a little longer, but the journey is all the more interesting. Think inspiring insights, addictive anecdotes and alliterative paragraphs: all ingredients your potential clients can’t get enough of, making your brand shine in the long run.
Read more about ContentYour brand, your campaigns, your leads: it all comes together on your website. So you’d better build it right. From strategy and design to development, integrations and maintenance. HTML, PHP, CSS, CMS, CRM, ERP, AI, CSI Miami … name an acronym and our developers will do their thing with it.
Read more about WebsiteAs Jedi Master Yoda said: "Leads! Get you must." Or was it "Brand awareness"? Point is: once our strategists set your goal, our online marketers do whatever it takes to hit it.
Read more about Online marketing
What you say about your brand is advertising. What someone else says about you, even your mother-in-law believes. We make sure the right people talk about you: journalists, influencers, podcasters, your hairdresser … From press release to creator collab: we find who fits your brand and make sure the story sticks.
Read more about PR & influencersAI is like a new intern. Super fast, never tired, and without proper guidance it mostly does weird stuff. We find where AI really pays off in your business: less repetitive work, smarter sales, faster processes, better service, painting your cat in the style of Van Gogh... From strategy and workflow to integration and implementation. So that after a week, that intern is your best colleague.
Read more about AI & Automation
A visual identity is the visible side: logo, colors, typefaces and imagery. Branding goes further. It covers your positioning, personality, name and tone of voice. We start with the brand strategy, so your visual identity actually says something.
For example when your brand no longer fits who you are today, after a merger or acquisition, with a new target audience, or when you simply look like your competitors. In a workshop, we look at what stays and what changes.
That depends on the scope: just a logo, a full visual identity or a process with strategy, name and brand book. After an intro meeting, you get a proposal per phase, so you know where you stand.
A logo and basic visual identity usually take weeks. A full process with workshop, strategy, identity and applications takes to months. At the start, you get a schedule with fixed milestones.
A session with you and your team in which we sharpen your positioning, values and personality. The result is a brand story that lays the foundation for everything that follows.
Yes. In a name search, we look for names that fit your strategy and check whether they’re available. That way you won’t have to change your name later on.
If you like. A brand book sets down how your brand looks and sounds, so your team and partners use it the same way everywhere.
That’s exactly our strength. Strategists, copywriters, designers and developers all work under one roof. So your new brand flows seamlessly into your website, campaigns and employer branding.